Easton wanted to get into the game and they needed their own proprietary lacrosse head to do it. They asked Ideaz to help them develop a new head, but first we needed to navigate the morass of intellectual property and the competitive designs.
The result was the beginning of Easton’s foray into lacrosse.
With the help of Easton engineers and several iterations of 3D database, we scored. Easton was in the game with their own look and proprietary design.