Duracell engaged us to develop a line of LED (solid state) lighting that would not only position them as a major player in the lighting category, but would set the standard for quality, brightness and optical clarity.
We worked closely with Duracell to create a best-in-class ten SKU line of LED lighting products by using Duracell’s patented TrueBeam Optics Technology. The iconic shape and color reinforce the Duracell brand and stand out at retail.
The Duracell Daylite flashlight was awarded a Good Design award by the Chicago Athenaeum.
The proprietary lens collimates light coming from the diode, gathers it in a proprietary reflector and directs it out through the TrueBeam focusing lens.
We worked on all aspects of the line development, from research to manufacturing setup and oversight in Asia.
In a moment you'll be redirected to our new site. We've changed our web address, branding, and email addresses. We've also found a better way to express our capabilities and the direction of the company: "We design how people live + work + play."
Enjoy the new site, and we look forward to hearing from you!
– The Ideaz Team