Biotech start-up CyVek (now Protein Simple) asked IDEAZ help them realize their vision for creating physical device to house their proprietary benchtop immunoassay technology. IDEAZ created a clean, simple form, improved the UI for their micro-fluidic cartridges and addressed various usability challenges.
IDEAZ design and engineered the housings for a low volume cast production process and transitioned the device to production. Shortly after the device made its public debut, CyVek was purchased by BioTechne for $60 million in cash - with up to $195 million once milestones were met.
By working closely with the engineers at CyVek and focusing on user needs, IDEAZ was able to help CyVek have commercial success in as hort time – and a great ROI.